Introduction to the World of Digital Signage
Digital signage has the potential to transform your business significantly. It serves as a potent tool that can boost brand awareness and drive substantial sales growth by influencing customers both before and during their purchase journey.
Digital signage is making a significant impact in various industries, including corporate offices, healthcare, retail, restaurants, and more. Businesses are adopting digital signage for various purposes such as marketing communications, wayfinding, and directories.
Still not convinced? Take a moment to consider how many aspects of your daily life are touched by digital signage: the self-service kiosks at your favourite fast-food restaurant, the eye-catching billboards on your daily commute, dynamic menu displays at your go-to sandwich shop, and tailored promotional screens in major supermarkets. When global giants are embracing it, it’s a clear sign that your business should be too.
In this blog, we will outline six compelling reasons why digital signage is so effective and the untapped potential it holds for your business.
1. Enhance Brand Retention and Recall with Digital Signage
In today’s highly competitive marketplace, making your brand and products stand out is essential. The field of marketing is saturated, and digital signage, including large format displays, high-brightness screens, and digital A-boards, can set your brand apart from the competition.
A remarkable 63% of people report that digital signage grabs their attention, leading to increased interest in your products or services over those of competitors. Even more impressive, after just three days of exposure to digital signage, people retain 65% of the visually presented information. This is a game-changer for businesses looking to boost brand awareness.
2. Use Digital Signage to Boost Sales
Did you know that digital signs can lead to a 31.8% increase in overall sales volume? If you’re not already using digital signage, this means you could potentially boost your sales by a third by incorporating it into your marketing strategy.
Digital signage elevates sales by providing a more vibrant and engaging way of advertising, incorporating elements like video, animation, or holographic. Kiosks can guide customers on a journey and influence their purchasing behaviour. A prime example is the self-service kiosks at McDonald’s, where customers might start with a simple burger but end up buying a full meal. If every customer experienced this kind of influence, it would translate into a significant jump in sales revenue and a strong return on investment.
3. Analyse your Campaign Impact of Digital Signage
Digital signage provides invaluable insights and analytics to assess the success of your current campaigns and inform future strategies. With integrated analytics, businesses can determine which products customers are seeking and fine-tune their content for better targeting.
Digital signage screens can collect diverse data, from tracking foot traffic to enhancing the customer experience. This data can help businesses make informed decisions. Analytics can even reveal which graphics on your display attract more attention and engagement, insights you wouldn’t obtain from static media.
Depending on your business, understanding your audience’s behavioural patterns can be critical for tailoring offers or advertisements that effectively influence their buying process.
4. Reduce the Overall Costs of your Digital Signage installation
Digital signage is a long-term investment with a significantly longer lifespan than printed media. While the initial investment may be higher, digital signage can be repeatedly used and updated instantly, ensuring it remains relevant to your customers.
Maintenance is low, and media updates can be made remotely, minimizing disruption to your daily operations.
5. Rapid Message Updates through Digital Signage
Keeping your message fresh and appealing to your target audience sets you apart from the competition. The ability to swiftly update messaging comes from our cloud-based management system integrated within your digital signage solution, making it a standout feature.
Businesses can effortlessly switch promotions from one product to another with a simple click, ensuring your marketing stays in front of your consumers. This provides greater control for larger brands and more effective marketing campaigns.
6. Minimise the Environmental Impact of your digital signage installation
Environmental concerns are on the rise, and printed media can be costly and quickly become outdated, resulting in waste. Digital signage can be updated remotely and is more environmentally friendly while reducing a company’s waste output. This not only aligns with a company’s environmental, social, and governance (ESG) efforts but also contributes to cost savings.
Types of Digital Signage Available
A wide range of digital signage options is available, tailored to your specific objectives, available space, and budget constraints. Our offerings include A-boards, Large Format Displays, and Digital Menu Boards. Additionally, we’ve introduced two innovative products—Holographic Displays and Service Delivery Robots—ideal for enhancing brand visibility and adding a new dimension to your marketing communications.
Digital signage is continually evolving and becoming more technologically advanced. At Anyplace Media Group, we strive to stay ahead of the curve to provide the most effective digital signage solutions for our customers.
If you need guidance on digital signage or want to determine the best type for your business goals, reach out to our team at sales@anyplacemediagroup.co.uk, and we’ll be delighted to assist you.
