With online shopping making its mark on the industry, brick-and-mortar retail stores face the challenge of standing out and attracting customers.
One innovative way to achieve this is through digital window displays. Vibrant and dynamic, these retail displays captivate attention, pulling people into stores with their alluring visuals and engaging content.
These window displays have become more critical than ever as they provide a competitive edge against the overwhelming presence of online retailers.
The impact of digital window displays on the high street
As you stroll down a bustling high street, it’s impossible not to notice the dazzling digital window displays that seem to pop out at you from storefronts.
It’s these digital displays that create a sense of excitement and curiosity, often making people passing by stop in their tracks.
Unlike static posters or traditional window dressings, digital displays are dynamic and can be constantly updated to reflect new promotions, seasonal themes, or even live events.
From estate agents to retail shops, cafes, beauty salons and more, there’s so many opportunities for shop owners to get creative with their marketing strategy – starting with their window advertising.
They say you shouldn’t judge a book by its cover, but a window display is literally that first impression as people walk by.
It’s a powerful tool that has multiple benefits, and retail stores should jump on board if they want to stay ahead in the ever-changing landscape.
Why choose a digital window display?
Digital window displays are designed to grab attention. The combination of motion, colour, and light draws people’s eyes and encourages them to step inside the store.
By effectively communicating promotions, new arrivals, and brand stories, these displays can significantly increase foot traffic and, subsequently, sales.
A well-crafted digital display can effectively “pre-sell” your products. It informs and excites customers before they even set foot inside, making them more likely to make a purchase once they do.
Types of Digital Window Displays
Digital window displays have evolved significantly, offering a range of options to suit different retail environments and marketing strategies.
LED Displays
Traditional LED screens are bright, durable, and highly visible, making them ideal for displaying vibrant content in various lighting conditions. They can be customised in size and shape to fit specific window spaces.
Window displays can also be transparent LED screens, allowing retailers to display digital content while maintaining visibility into the store. They are perfect for showcasing products and promotional content simultaneously, without obstructing the view.
LED display screens can be installed in various ways. A hanging screen is versatile and can be installed at eye level or above, depending on the store layout. They are excellent for showcasing vibrant video content and high-resolution images that can be seen from a distance.
LCD Displays
High-brightness LCD screens are designed to combat glare and direct sunlight. They are commonly used for displaying videos, images, and dynamic content.
Multiple LCD screens can be combined together to form a video wall, creating a large, seamless display. This setup is particularly effective for large-scale visual presentations and impactful advertising.
Interactive Touchscreens
An interactive window display invites customers to engage directly with the screen.
People can browse products, access information, and even make purchases. It’s a great tool for enhancing customer experience and gathering data on customer preferences.
Holographic Displays
These futuristic displays use light diffraction to create 3D images that appear to float in space. A highly engaging piece of software that is ideal for creating memorable and eye-catching presentations.
Digital Posters
These are smaller, standalone digital displays that can be placed within or near the window. They are often used for highlighting specific products or promotions and can be easily moved and updated.
Discovering the benefits over traditional displays
Traditional displays can be slow and cumbersome to update. Digital displays can be changed almost instantly, allowing you to keep your marketing messages fresh and relevant, whilst offering a more sustainable choice.
Maintaining consistent branding and promotional messaging across multiple locations is easier with digital displays. Content can be centrally controlled and distributed to ensure uniformity.
While the initial investment in window display digital signage can be higher, they can save money in the long run by reducing the need for printing and shipping promotional materials.
Additionally, they are more environmentally friendly as they reduce paper waste.
Tips for effective digital window displays
Interactivity – Interactive elements can help engage customers. Touch screens or QR codes can be utilised to link to special offers or additional product information to enhance the shopping experience.
Display time – Consider the time of day you’d like to display your content. Will you switch it off after a certain time? Your content should not overwhelm, massages should be kept short and to the point. The content should be rotated every few seconds to keep it engaging.
Screen size and high brightness – Choose a screen size that fits your window and ensures visibility from a distance. High brightness displays are crucial for ensuring your content is visible even in direct sunlight.
Content creation – Instead of simply showcasing products, use your digital displays to tell a story about your brand. This approach can create an emotional connection with potential customers. Think outside the box, incorporate animations, user-generated content, or behind-the-scenes looks to make your displays more memorable.
The future of digital window displays
- The future of digital window displays looks promising, with advancements in technology offering even more possibilities.
- Augmented reality (AR) could be integrated, allowing customers to virtually try on products or see how they might look in their homes.
- AI-driven content could tailor displays to the preferences of different customers, creating personalised shopping experiences.
- Improvements in energy efficiency and screen technology will also make these storefront window displays even more sustainable.
- With a multitude of benefits, digital window displays are the perfect solution to help boost your brick-and-mortar store.
- By driving footfall and maintaining consistent and engaging content, these displays can create a powerful offline presence.
As technology continues to evolve, the potential for digital window displays to revolutionise the retail experience will only grow.
Have you got yours? Contact our team today and we can help plan the perfect digital window display for your needs.
For more information on the benefits of window displays, read our article about how estate agents can sell more houses.
