Benihana Covent Garden
Supplying and installing high bright displays and an internal large format LED screen.
Anyplace Media Group were approached to install a video solution for global Japanese restaurant company Benihana ahead of the opening of its new flagship restaurant in Covent Garden, London. The challenge was to provide an internal LED display for a high traffic area which needed to be eye-catching but durable to withstand potential damage if brushed against. Benihana also required window-facing screens that would be bright enough during daylight to ensure maximum “kerb appeal” and the facility to remotely control the content that could run on both Android and Windows operating systems.
What we provided
Our answer was to supply and install 32” high bright displays and an internal P2.5 LED screen measuring 5m wide by 3m high. The attention-grabbing smaller displays were positioned at the entrance to the restaurant, tempting customers in with beautiful images of its famous teppanyaki dining experience, a range of menu choices and other information. The large format display is truly breathtaking, with video footage and stills showing the restaurant’s expert chefs at work, making an immediate impact on visiting guests.