Technology is taking over the event industry. With the use of digital screens, we can create unforgettable experiences for your visitors, whether they’re attending a sports match, concert tour or commercial conference.
Using anything from kiosks to big screens, digital totems to LED displays, you can transform your event space to improve visitor experience, operations and – that all-important factor for any business – profitability.
Did you know that people remember approximately 80% of what they see, compared to only 20% of what they read?
Visual content stimulates interest and interaction. Using digital screens to enhance events and communicate key messages means your audience is more likely to retain information, ensuring a memorable experience and creating promotions that really hit the spot!
Many companies have already taken this on board; with the rise of experiential events, brands are delivering unique and immersive experiences. Whether it’s a brand, product or service, there are pop-up events happening all over the UK.
Here’s some of our favourite events:
- Immersive VR experiences – allowing visitors to step into a different world like Van Gogh’s paintings.
- Big screens in city centres – so people can feel the camaraderie as they watch King Charles’ Coronation or England’s summer football tournaments.
- Outdoor cinemas – providing a unique experience under the stars, fostering a sense of community and adventure.
As you can see, there’s so many benefits of digital display screens within the entertainment sector!
So, what can you do to enhance your event space?
Check out the benefits and possibilities below, including several stand-out examples of how digital screens have shaped the event industry. It’s a whole new world out there!
Maximise revenue opportunities
Digital display screens enable you to cross-promote upcoming events relevant to your audience, maximising attendance, and engagement. This could be telling the crowd there’s only a few tickets left to create urgency, or just some simple slides to inform delegates about your next conference.
Kiosks – those freestanding touchscreens you order from at fast food outlets – allow customers to make purchases themselves. They can be used to drive ticket sales or registrations by showcasing availability and purchase options.
Using kiosks can promote fixtures, concerts and other events to people passing on the venue concourse and use the same touchscreen technology to make transactions there and then.
Digital display screens at events also offer opportunities to open new advertising revenue streams. The screens can be used showcase your sponsors’ branding and messaging to increase visibility, advertising creatives can be rotated throughout the vent and so much more. They’re a great way to demonstrate added value when you’re selling to advertisers.
Elevating your brand presence
Some of the most expensive advertising on the planet surrounds the Superbowl, the culmination of the American Football season, for anyone who doesn’t know.
As well as the match itself, the half-time show is a phenomenon that attracts global interest and has fans glued to their TVs. Brands take advantage of their captivated audience with their advertising campaigns.
This year, it was Beyonce’s turn to make a statement, teasing her new album during an ad break and then dropping two songs on streaming services. She’s a true marketing machine!
But it’s not just the stadiums that rake it in when it comes to advertising on the big screen. There’s also the best-known digital screen in the world – the Las Vegas sphere. Advertising here can cost between $1m and $2m in the run-up to the Superbowl game!
Create a more accessible experience
Digital screens are great for making your events more accessible and inclusive. How about displaying captions showing band names and song lyrics during a concert? Live transcriptions during corporate conferences can easily be shown on large screens. These simple ideas will make your event more accessible for people with hearing impairments.
Here’s a great example of how the National Theatre made The Boy with Two Hearts more inclusive for people who are deaf or hard of hearing.
As well as being more inclusive in terms of disability, digital screens can be employed to expand capacity at events to stop people missing out.
They can be used to broadcast events if, for example, you’ve brought in a hugely popular speaker and the room is full to capacity, by simply showing it live in another room.
The big screen on Henman Hill at Wimbledon is a perfect example of including the thousands of people who couldn’t get a ticket for that big match on centre court.
Take entertainment up a notch
Big screens can improve live experiences by providing enhanced visibility and bringing the action closer to the audience. They can accommodate large audiences, ensuring everyone gets a clear view of the performance or presentation.
In sports fixtures, immersing fans in the stadium experience with close-up shots, replays and interactive elements is a great way of enhancing their experience.
Leading innovators in music concerts are creating an immersive experience by utilising advanced technologies such as holograms, bringing performers to life in ways previously unimaginable.
ABBA’s Voyage concerts are a brilliant example of using hologram technology. As the band members are retired, they got creative, providing fans with an unforgettable experience of their classic hits. It’s kind of jaw-dropping to combine live music with virtual reality for a truly unique and immersive experience!
Videos can be used at award ceremonies to ensure that achievements are properly recognised, and memorable moments are shared with the audience.
When the award winners are announced, big screens can display footage that reflects the words in the award citation, making the experience more meaningful for the audience.
Get your audience involved
Audience participation through interactive activities and displays has huge potential for increasing engagement. People love seeing their faces on the big screen, whether it’s through interactive games, live feeds, or personalised messages.
Shows like Ant and Dec’s Saturday Night Takeaway engage remote viewers by featuring them on the big screen and offering chances to participate in competitions.
The “kiss cam” in US sports is a classic example of audience involvement, creating memorable moments and fostering a sense of community. Here’s a compilation of some of the best moments.
Interactive content at corporate events, such as games or quizzes, creates differentiation and keeps audiences engaged throughout the event.
At exhibitions, digital displays can attract visitors by showcasing your content in dynamic ways, allowing you to start up conversations that build relationships and generate leads.
Ready to harness the power of large digital screens at your event?
Digital screens are revolutionising event spaces, offering endless possibilities to capture attention, increase engagement, and create unforgettable experiences.
For more information on the types of digital displays we offer, review our product range or contact an AnyPlace Media Group team member, who will be happy to explain the options and help you find the right advertising solution for your business.
