Yours Clothing, the UK’s fastest-growing Fashion Retailer, offering fashionable, affordable clothing to curve-size women are a staple on UK high streets with 100 stores nationwide.
We were thrilled when this prominent brand approached us to introduce our retail digital signage in their Peterborough store. They were looking to install digital signage in their storefronts to create an inspiring narrative while driving footfall, so it was up to AnyPlace Media Group to recommend screens and services to enhance their customer experience.
What we installed
After consultation with (Karen Bradbury, VM Manager), we recommended that due to the external facing environment and the impact of direct sunlight on the display, they needed to implement signage that would still show off their vibrant messaging all day and all night. We introduced a screen that provided 4500 nits – nits are a measure of brightness, and to put it into context, most TVs and monitors range from 250-500 nits – as well as implementing a 75” screen to replace the existing lit poster in the display window.
Alongside this installation, we also recommended a content management platform, so the marketing department at Yours Clothing had complete control over their digital communications and could change the messaging to reflect the most current campaigns at the touch of a button.
Karen Bradbury shared her experience of working with AnyPlace Media Group below, and what the installation means for their marketing campaigns going forward.
“The introduction of digital screens is a real step change for the Yours Clothing brand, giving us the opportunity to showcase video assets from our Fashion shoots…bringing the product to life.
We have complete autonomy on the video content in terms of sending up-to-the-minute, market appropriate, strategic and tactical campaign imagery.
Having the team at AnyPlace Media guide us through this process, advising us on the best solutions has made this project a positive experience.”
After the successful implementation in Peterborough, we are excited to work with Yours Clothing on a further 15 key stores, to improve their digital signage displays across the UK over the next few months. Keep your eyes peeled for photos of our new installations across our LinkedIn.
Get in touch
If you’re looking to upgrade your retail stores, AnyPlace Media Group has the knowledge and expertise to deliver your digital signage seamlessly, and at a high quality.
To discuss your digital signage requirements in more detail, our team will be more than happy to explore our retail digital solutions with you. Email sales@anyplacemediagroup.co.uk for more details.
