Las Iguanas are a well-known restaurant throughout the UK. They have become famous for their Latin-American cuisine and colourful branding, so it’s important they have bright displays to help their messages and incredible offering stand out on the busy high streets.
Before approaching us, Las Iguanas were using traditional outdoor menu boards; they noted how Banana Tree (a sister brand, both owned by The Big Table Group), had started to convert the old signage to fresh, new digital signage, which highlighted a significant difference in terms of local brand awareness.
What we accomplished
At their restaurant at Brindleyplace, in Birmingham, we installed an outdoor IP rated, LG Hi-Bright Display and peerless bracket.
We ensured we chose the right screens that would make the desired impact and provide excellent readability with wonderful colour expression. These Hi-Bright displays are designed to be exceptionally bright, making them visible even in direct sunlight. This ensures that content is clear and readable, overcoming the challenges of glare and ambient light.
These displays can also be updated instantly through a content management system, so Las Iguanas can change their displays to suit seasonal demands or special offers with the click of a button. This quick and efficient tool also means the other chains across the UK can also be sharing the same messages quickly, to make a large campaign impact.
They are currently looking to install additional sites throughout the UK including Manchester and Portsmouth. In summary, Hi-Bright outdoor wall-mounted displays offer high visibility, durability, and flexibility, making them an effective and efficient solution for businesses looking to communicate messages in outdoor environments. We are looking forward to working with Las Iguanas on more projects in the future.
If you’d like to talk to our team about your digital signage requirements, get in touch with our team today.