Yours Clothing

Yours Clothing are one of the UK’s fastest-growing fashion retailers with over 100 stores in the UK. They offer fashionable, affordable clothing to curve-size women, and they are a staple on UK high street.

This prominent brand approached us as they were looking to install retail digital signage in their storefronts to create an inspiring narrative while driving footfall and enhancing the customer experience.

As part of their marketing efforts, Yours Clothing have created mesmerising advertising campaigns and installing digital screens would create more opportunities to showcase these materials.

After consultation with (Karen Bradbury, VM Manager), we recommended that due to the external facing environment and the impact of direct sunlight on the display, they needed to implement signage that would show off their vibrant messaging all day and night.

We introduced a screen that provided 4500 nits. Nits are a measure of brightness, and to put it into context, most TVs and monitors range from 250-500 nits. We also introduced a 75” screen to replace the existing lit poster in the display window.

Alongside this installation, we recommended a content management platform, so the marketing department at Yours Clothing had complete control over their digital communications and could change the messaging to reflect the most current campaigns at the touch of a button.

To date, we have completed 13 installations and look forward to completing the remaining installations throughout 2024.