Digital signage employs electronic displays that can range from LCD and lately LED technologies, all designed to engage customers with timely and pertinent messages. It has the capability to showcase vibrant visuals in diverse settings including shopping centres, retail stores, eateries, cafes, offices, and beyond.
What was once something you would only see at global landmarks like Times Square in New York or Leicester Square in London, can now be seen in the high street and on roadside advertising hoardings everywhere.
If you’re thinking of delving into the world of digital signage, this blog tells you all about what digital signage is and how it can be used to communicate your messages.
Why Make The Move To Digital Signage?
Digital signage is growing in popularity and it’s growing fast. In fact, 84% of UK retailers believe that digital signage creates significant brand awareness and can drive a direct increase in sales, which might be a reason why forward-thinking businesses are making a shift from print to digital signage.
Here are 5 reasons you should consider making the switch to digital signage:
- It’s the fastest way to deploy your content at scale
- It can directly increase sales
- Brighter, bolder images and video content make a bigger impact than static print
- Digital signage creates a modern experience for your customers
- Digital signage allows your customers to directly interact with your business from wayfinding, to product research to completing purchases.
Are Digital Signage Or Electronic Screens The Same As A TV?
A common misconception is that a digital screen used in digital signage is the same as the TV you might buy from your local electronics store. This is not the case – digital signage is specifically designed with the following use cases in mind:
- Weather and sunlight – A digital signage solution can be weatherproof and feature high brightness technology, making it easy to read and engage with no matter the weather
- Wear and tear – Digital signage is built to last, standing up to use all day, every day for many years. Imagine thousands of people touching your TV every day.
- Digital signage is scalable – Rather than simply selecting a traditional screen size, with large format digital signage, a solution can be custom-built for almost any size of installation – from jumbo screen and perimeter board in a stadium, to a full wall in a retail environment, the opportunity is almost endless.
The Right Digital Signage To Create The Right Experience
Digital signs are a great way to improve customer experience, as they can be much more engaging than the alternative option of printed displays. With a high-brightness display, the screens have a greatly increased chance of catching attention and giving your promotional messaging the exposure it deserves. It’s no surprise that 59% of those who see digital signage content want to learn more about the product or topic being advertised.
The Importance Of Brightness
In digital screens, brightness is critical to ensure your campaign is being seen all day and all night. Screens can come in a variety of different nits, which measure the brightness level.
To put it into context, standard displays typically have brightness levels between 200 to 500 nits, whereas high-brightness displays can range from 1000 nits to 3000 nits or even higher. So, the higher the nit level, the brighter and more stand out your campaign will be. This is something to consider when choosing a type of display for your digital signage.
High-brightness screens are also really effective for areas where sunlight creates a direct glare. For standard displays, this can make them hard to read, and this is where high brightness displays can really hold their own.
What Are The Types Of Digital Signage?
Here we will touch on the type and use of digital signage installation and also some of the technology.
Digital signage can come in many forms, such as large format displays you see at stadiums, totem kiosks you might use at your favourite fast food restaurant or maybe the high brightness display screens you look at whilst ordering your go-to coffee.
Often incorporated into digital signage are eye-catching visuals which can include animations, bright alternating product showcases and informative displays. It can be incorporated into any business that wants to promote key messages, advertise products, or use them as a point of information.
Digital Signage Content Management
With our digital signage solutions, you can update messages fast and instantly with integrated CMS. Our cloud-based management system (CMS) allows information to be updated quickly and efficiently from anywhere with an internet connection. Launch new products at scale, at the touch of a button, update offers instantly in response to customers, react quickly to emerging news stories or push out emergency messaging to passers-by. All this can be done easily from your laptop with our CMS.
With digital signage it’s easy to stay on top of your content and ensure your customer is receiving the most up-to-date information – this will ensure the maximum impact from your marketing effort.
What Does Digital Signage Cost?
The cost of a digital signage solution varies hugely, from a single screen to a video wall, a football stadium scoreboard to a high street wayfinding kiosk solution.
Costs can vary as with anything based on the quality of the products used, the size of the installation, any groundwork, electrical installation or bespoke frame building.
At AnyPlace Media Group our smallest single-store projects start at around £5,000 and our biggest multi-site international projects can be seven figures.
We work with businesses of all sizes, so please speak to our friendly, expert team who will help you understand and create a budget for your own project.
Which Are The Best Digital Signage Brands?
Like all things technology there are good, better and best products in the market, from cheap lesser known brands to market leading trusted names. At AnyPlace Media Group we partner with some of the best quality and biggest known brands in digital signage – leading manufacturers such as Samsung, LG, Philips, Sony, Dynascan, Hi-Sense, Hypervsn, IIyama, Unilumin, Lightking, Absen.
When scoping out your project we always make the best brand recommendation for your specific needs and budget.
How to start a digital signage project?
There can be many things to consider if you want to delve into the world of digital signage, but to keep it simple we’ve highlighted some key points below:
- Think about what you are trying to achieve?
- What content will you be displaying and how frequently might it change?
- What is your budget for the project?
- Where do you imagine the installation will be on your site?
- Do you need any planning consent for the project?
Then speak to our expert team who will help you specify the best solution for the job.
Case study of digital signage installation: Builder Depot
Builder Depot wanted to take advantage of its prime position next to the A406 north circular in North London to reach more people through digital signage. They wanted to maximise the potential brand exposure to 70,000 road users and pedestrians daily in an attention-grabbing and effective way. In response to this brief, we installed a large format display screen that can be seen from 300m away so their messages are now displayed to tens of thousands of potential customers every day.
“AnyPlace Media rolled up their sleeves, and installation, in its entirety, took just a few days, with any issues ironed out within 24 hours. Now our brand new premium-quality screen sits proudly next to our New Southgate branch, broadcasting Builder Depot to the masses”- Jasmine Tinsley – Head of Marketing.
Get In Touch With Your Digital Signage Enquiry
Digital signage is making a huge impact for businesses around the globe. It can help complete the marketing mix by being a fast and effective way of getting your information to the masses. So whether your objectives are to encourage sales of an existing product, increase visits to your tourist attraction or grow brand awareness of your business, digital signage can help to boost reach with vibrant visual displays. Our offerings include A-boards, Large Format Displays, and Digital Menu Boards. Additionally, we’ve introduced two innovative products — Holographic Displays and Service Delivery Robots—ideal for enhancing brand visibility and adding a new dimension to your marketing communications.
If you want to discuss your digital signage needs in more detail, our team will be more than happy to explore our digital solutions with you. Email sales@anyplacemediagroup.co.uk, let us know what types of signs you’re looking for and we’ll be in touch as soon as possible.
