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Having provided support to Benihana at their Mayfair Restaurant in 2022, we were thrilled to collaborate with Benihana once again for their newest establishment on Kings Road, Chelsea.

Located on a bustling high street with a multitude of exclusive restaurants, Benihana aimed to establish a striking visual presence that truly embodied their brand right from the entrance. After extensive consultations with their global leadership team, it was agreed that a combination of large and stretch Hi-Bright Displays would be the perfect fit.

Creating captivating content was of utmost importance as it had to align with the vibrancy and iconic nature of the brand, making the task both challenging and ultimately gratifying.

Our engineering team worked diligently, completing the installation over two nights, burning the midnight oil to meet tight deadlines driven by the high demand.

We installed two 75″ High Bright displays together with two 37″ Samsung High Bright stretch displays installed on floor to ceiling mount solutions integrated with Nowsignage cloud based CMS platform.


The High Bright display is a type of screen specifically designed to be highly visible and readable even in bright outdoor conditions or direct sunlight. These displays typically have brightness levels ranging from 1000 nits to 3000 nits or even higher, in comparison to standard displays they typically have brightness levels between 200 to 500 nits.

Andrew Moss, Head of Business at AnyPlace Media Group stated “I am pleased to share that, as anticipated, the project was successfully delivered within the budget and timeframe, ensuring the new restaurant reflects the essence of Benihana in a truly spectacular manner”.

We’ve worked with Benihana in the past to install 32” High Bright displays and an internal P2.5 LED screen measuring 5m x 3m high, at their restaurant in Covent Garden. You can read the case study here.

Benihana are a pleasure to work with and we look forward to collaborating with them on projects in the future.

If these digital High Bright screens sound like something your business could benefit from, send an email with your requirements to and our team will find something that suits your requirements.